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Lacoste S.A. is a French luxury sports fashion company, founded in 1933 by tennis player René Lacoste, and entrepreneur André Gillier. It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches. The company can be recognised by its green Crocodile logo. [5]
In 1953, David Crystal, the owner of Izod and Haymaker, bought 50% of the rights to market Lacoste in America. The "Izod" and "Haymaker" brands were already established there. "Lacoste" was added to enhance the brands' prestige and introduce the name to American markets. The resulting union of the two companies was the piqué polo/tennis shirt ...
Izod of London became most notable for its pairing with the Lacoste shirt company from 1952 to 1993. Vincent Draddy began to license the Lacoste shirt to add prestige to the Izod line, but he could not find a market for the then-expensive $8.00 retail price (around equivalent to $92 in 2023).
Pique Polo Shirt. Ever since French tennis star René Lacoste began marketing the piqué cotton shirts, Lacoste has been considered a go-to piece for prepsters.
In 1933, after retiring from professional tennis, Lacoste teamed up with André Gillier, a friend who was a clothing merchandiser, to market that shirt in Europe and North America. [ 4 ] [ 5 ] [ 7 ] Together, they formed the company Chemise Lacoste , and began selling their shirts, which included the small embroidered crocodile logo on the left ...
Taylor Zakhar Perez is baring it all! The clothing brand Lacoste announced on Wednesday, Jan. 22, that Perez, 33, has been named its new global underwear ambassador. The Red, White and Royal Blue ...