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To do online profiling of users and cluster users, marketers and companies can and will access the following kinds of data: gender, the IP address and city of each user through the Facebook Insight page, who "LIKED" a certain user, a page list of all the pages that a person "LIKED" (transaction data), other people that a user follow (even if it ...
Users can write posts and articles [98] within the LinkedIn platform to share with their network. Since September 2012, LinkedIn has enabled users to "endorse" each other's skills. However, there is no way of flagging anything other than positive content. [99] LinkedIn solicits endorsements using algorithms that generate skills members might ...
LinkedIn enables an "applications platform" that allows other online services to be embedded within a member's profile page. Among the initial applications are an Amazon Reading List that allows LinkedIn members to display books they are reading, a connection to Tripit, and a Six Apart , WordPress and TypePad application that allows members to ...
A user profile can be of any format if it contains information, settings and/or characteristics specific to an individual. Most popular user profiles include those on photo and video sharing websites such as Facebook and Instagram, accounts on operating systems, such as those on Windows and MacOS and physical documents such as passports and driving licenses.
For example, Facebook's naming policies prohibit names that Facebook judges to have too many words, too many capital letters, or first names that consist of initials. Facebook's monitoring software detects and suspends such accounts. These policies prevent some users from having a Facebook account and profile with their real name.
Facebook employs a real-name system. Its online Name Policy states: "Facebook is a community where people use their real identities. We require everyone to provide their real names, so you always know who you're connecting with. This helps keep our community safe." [12] This strongly encourages users to provide real names when creating an account.
This meant putting the name of a user, a brand, an event or a group [14] in a post in such a way that it linked to the wall of the Facebook page being tagged, and made the post appear in news feeds for that page, as well as those of selected friends. [15] This was first done using the "@" symbol followed by the person's name.
Facebook enables users to control access to individual posts and their profile [122] through privacy settings. [123] The user's name and profile picture (if applicable) are public. Facebook's revenue depends on targeted advertising, which involves analyzing user data to decide which ads to show each user.