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Ronseal is a British wood stain, paint and preservative manufacturer, known for the phrase "Does exactly what it says on the tin". The advertising slogan, which was created by agency HHCL, has since entered popular culture. [1] The company is based in Chapeltown, Sheffield, and has been owned by Sherwin-Williams since 1997. [2]
It is akin to the previously existing phrases "by name and by nature" and "it lives up to its name". It originated in a series of television advertisements by the woodstain and wood-dye manufacturer Ronseal, initiated in 1994 [3] [4] and still being broadcast in advertisements and online media as of 2021. [5]
It is fast-growing and usually has a pleasing red color in autumn, much more reliably so than the pin oak. This species was for years erroneously called Quercus nuttallii, but it is now known as Q. texana; this has created much confusion with Texas red oak, which was known as Q. texana but is now known as Q. buckleyi. [8]
Quercus velutina (Latin 'velutina', "velvety") , the black oak, is a species of oak in the red oak group (Quercus sect. Lobatae), native and widespread in eastern and central North America. It is sometimes called the eastern black oak. [4] Quercus velutina was previously known as yellow oak due to the yellow pigment in its inner bark.
Quercus petraea, commonly known as the sessile oak, [3] Cornish oak, [4] Irish oak or durmast oak, [5] is a species of oak tree native to most of Europe and into Anatolia and Iran. The sessile oak is the national tree of Ireland , [ 6 ] and an unofficial emblem in Wales [ 7 ] and Cornwall .
Quercus douglasii, known as blue oak, is a species of oak endemic to California, common in the Coast Ranges and the foothills of the Sierra Nevada. [4] It is California's most drought-tolerant deciduous oak, [5] and is a dominant species in the blue oak woodland ecosystem. It is occasionally known as mountain oak and iron oak. [6] [7]