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Lego adds boat and ship sets, with hull pieces that float. Lego Samsonite license agreement ends; Lego USA established in Brookfield, Connecticut. 1973: Lego USA moves to its present-day location in Enfield, Connecticut. All Lego products are placed under one logo, a red square with the word, Lego, in white bordered by black and yellow.
Today, Lego is a profitable [1] brand offering construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. Despite its expansion, the company remains privately held. [2] Lego has had a significant impact on various areas of popular culture.
CVC Capital Partners Ltd. became Samsonite's fifth owner in 21 years. [15] [16] On September 2, 2009, Samsonite Company Store LLC (U.S. retail division), formally known as Samsonite Company Stores Inc., filed for Chapter 11 bankruptcy. [17] It planned to close up to 50% of its stores and discontinue the "Black Label" brand in the United States ...
The specialty store buys, sells, and trades Lego and Lego-related specialty toys, bricks, and kits. The new store also offers a 400-square-foot space people can reserve for birthday parties and ...
The Lego Group also franchised its store brand to the Majid Al Futtaim Group, which opened 6 stores in 2015 (4 in the United Arab Emirates, and 2 in Kuwait). [33] In 2023 there is a total of 423 stores operated by franchisees, mostly in Australia, Asia and South America.
Lego Games launched in 2009, was a series of Lego-themed board games designed by Cephas Howard and Reiner Knizia [117] [118] in which the players usually build the playing board out of Lego bricks and then play with Lego-style players. Examples of the games include "Minotaurus", in which players roll dice to move characters within a brick-build ...
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The Lego Story is a 2012 Danish animated short film directed by Kim Pagel. The 17-minute animation was produced by Kim Pagel and the Lego Group to celebrate its 80th anniversary. [ 1 ] [ 2 ]