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Depend is a Kimberly-Clark brand of absorbent, disposable undergarments for people with urinary or fecal incontinence. It positions its products as an alternative to typical adult diapers. Depend is the dominant brand of disposable incontinence garments in the United States with a 49.4 share of the market. [1]
It is estimated that 1 in 4 women over the age of 35 experience some level of urinary incontinence, often following childbirth or during menopause. Incontinence is also experienced by approximately 1 in 10 men, commonly related to prostate issues. Incontinence is more prevalent with age, and is commonly experienced by those 65 and over. [2]
Get a free - and discreet - sample of Depends underwear for adults through the mail when you share your name, address, email, date of birth and gender. You can choose to receive a sample pack for ...
The size of the adult diaper market in 2016 was $9.8 billion, an increase from $9.2 billion in 2015. [1] Adult diaper sales in the United States were projected to rise 48 percent from 2015 to 2020, compared to 2.6 percent for baby diapers. [2] The adult incontinence market in Japan was $1.8 billion in 2016, about 20 percent of the world market. [2]
In January 2008 it was reported that, according to market research firm Mintel, the men's underwear market in the UK was worth £674 million, and volume sales of men's underpants rose by 24% between 2000 and 2005. British manufacturers and retailers claim that most British men prefer "trunks", or short boxer briefs.
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