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  2. Prospect theory - Wikipedia

    en.wikipedia.org/wiki/Prospect_theory

    Prospect theory is a theory of ... Below is an example of the fourfold pattern of risk attitudes. The first item in each quadrant shows an example prospect (e.g. 95% ...

  3. Reference dependence - Wikipedia

    en.wikipedia.org/wiki/Reference_dependence

    Reference dependence is a central principle in prospect theory and behavioral economics generally. It holds that people evaluate outcomes and express preferences relative to an existing reference point, or status quo. It is related to loss aversion and the endowment effect. [1] [2]

  4. Cumulative prospect theory - Wikipedia

    en.wikipedia.org/wiki/Cumulative_prospect_theory

    The main modification to prospect theory is that, as in rank-dependent expected utility theory, cumulative probabilities are transformed, rather than the probabilities themselves. This leads to the aforementioned overweighting of extreme events which occur with small probability, rather than to an overweighting of all small probability events.

  5. Category:Prospect theory - Wikipedia

    en.wikipedia.org/wiki/Category:Prospect_theory

    Pages in category "Prospect theory" The following 28 pages are in this category, out of 28 total. This list may not reflect recent changes. ...

  6. Certainty effect - Wikipedia

    en.wikipedia.org/wiki/Certainty_effect

    It is an idea introduced in prospect theory. Normally a reduction in the probability of winning a reward (e.g., a reduction from 80% to 20% in the chance of winning a reward) creates a psychological effect such as displeasure to individuals, which leads to the perception of loss from the original probability thus favoring a risk-averse decision.

  7. Framing effect (psychology) - Wikipedia

    en.wikipedia.org/wiki/Framing_effect_(psychology)

    Gain and loss are defined in the scenario as descriptions of outcomes, for example, lives lost or saved, patients treated or not treated, monetary gains or losses. [ 2 ] Prospect theory posits that a loss is more significant than the equivalent gain, [ 2 ] that a sure gain ( certainty effect and pseudocertainty effect ) is favored over a ...

  8. Loss aversion - Wikipedia

    en.wikipedia.org/wiki/Loss_aversion

    Prospect theory and loss aversion suggests that most people would choose option B as they prefer the guaranteed $920 since there is a probability of winning $0, even though it is only 1%. This demonstrates that people think in terms of expected utility relative to a reference point (i.e. current wealth) as opposed to absolute payoffs.

  9. Risk aversion (psychology) - Wikipedia

    en.wikipedia.org/wiki/Risk_aversion_(psychology)

    Most theoretical analyses of risky choices depict each option as a gamble that can yield various outcomes with different probabilities. [2] Widely accepted risk-aversion theories, including Expected Utility Theory (EUT) and Prospect Theory (PT), arrive at risk aversion only indirectly, as a side effect of how outcomes are valued or how probabilities are judged. [3]