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  2. Subadditivity effect - Wikipedia

    en.wikipedia.org/wiki/Subadditivity_effect

    Other participants judged the probability of death from a natural cause was 58%. Natural causes are made up of precisely cancer, heart attack, and "other natural causes," however, the sum of the latter three probabilities was 73%, and not 58%. According to Tversky and Koehler (1994) this kind of result is observed consistently. [2]

  3. Amos Tversky - Wikipedia

    en.wikipedia.org/wiki/Amos_Tversky

    Amos Nathan Tversky (Hebrew: עמוס טברסקי; March 16, 1937 – June 2, 1996) was an Israeli cognitive and mathematical psychologist and a key figure in the discovery of systematic human cognitive bias and handling of risk.

  4. List of psychological effects - Wikipedia

    en.wikipedia.org/wiki/List_of_psychological_effects

    Ambiguity effect; Assembly bonus effect; Audience effect; Baader–Meinhof effect; Barnum effect; Bezold effect; Birthday-number effect; Boomerang effect; Bouba/kiki effect

  5. Cognitive bias - Wikipedia

    en.wikipedia.org/wiki/Cognitive_bias

    The list of cognitive biases has long been a topic of critique. In psychology a "rationality war" [72] unfolded between Gerd Gigerenzer and the Kahneman and Tversky school, which pivoted on whether biases are primarily defects of human cognition or the result of behavioural patterns that are actually adaptive or "ecologically rational" [73 ...

  6. Representativeness heuristic - Wikipedia

    en.wikipedia.org/wiki/Representativeness_heuristic

    In another study done by Tversky and Kahneman, subjects were given the following problem: [4] A cab was involved in a hit and run accident at night. Two cab companies, the Green and the Blue, operate in the city. 85% of the cabs in the city are Green and 15% are Blue.

  7. Simulation heuristic - Wikipedia

    en.wikipedia.org/wiki/Simulation_heuristic

    The theory that underlies the simulation heuristic assumes that one's judgments are biased towards information that is easily imagined or simulated mentally. It is because of this that we see biases having to do with the overestimation of how causally plausible an event could be or the enhanced regret experienced when it is easy to mentally ...

  8. Framing effect (psychology) - Wikipedia

    en.wikipedia.org/wiki/Framing_effect_(psychology)

    The dual process theory may also play a role as negative framings evoke less heightened responses, leading to the deployment of the implicit processes. The implicit process is found to be frame-sensitive, and thus may be the reason why framing is pronounced in negative frames for older adults.

  9. Certainty effect - Wikipedia

    en.wikipedia.org/wiki/Certainty_effect

    It is an idea introduced in prospect theory. Normally a reduction in the probability of winning a reward (e.g., a reduction from 80% to 20% in the chance of winning a reward) creates a psychological effect such as displeasure to individuals, which leads to the perception of loss from the original probability thus favoring a risk-averse decision.