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Max Azria (January 1, 1949 – May 6, 2019) was a French-American fashion designer who founded the contemporary women's clothing brand BCBG MAX AZRIA. He was also the designer, chairman, and CEO of the BCBG Max Azria Group, [ 1 ] a global fashion house which encompassed over 20 brands. [ 2 ]
When BCBG Max Azria acquired Léger's brand in the late 1990s, the bandage dress reached a wider audience. [2] After BCBG Max Azria released a capsule collection of the Hervé Léger dress in 2007, [3] bandage dresses enjoyed a period of red carpet ubiquity lasting through the early 2010s. [6]
BCBG's pieces were still unique, of course, but not so unique that you would need a real occasion to wear them. We're talking quilted leather jackets, shearling coats and ripped leggings. BCBG Max ...
Azria joined BCBG Max Azria Group in 1991 after a mutual friend referred her to the company's founder, and her future husband, Max Azria. [5] As chief creative officer, Azria led the company's design team and oversaw marketing and merchandising for the group's more than 20 labels, which included the core brand BCBG Max Azria and the high fashion labels BCBG Max Azria Runway, Hervé Léger and ...
BCBG Paris Chiffon Flowly Midi Dress . $19 at Walmart. Jessica Simpson Flare Cap Sleeve Dress, Plus. $10 at Walmart. Allegra K Summer Floral Print A-Line Midi Dress. $42 at Walmart.
Ready-to-wear brand BCBG Max Azria is partnering with luxury lingerie business Cosabella for an assortment of lingerie, innerwear and sleepwear. To celebrate the launch, actress Ireland Baldwin ...