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Max Azria (January 1, 1949 – May 6, 2019) was a French-American fashion designer who founded the contemporary women's clothing brand BCBG MAX AZRIA. He was also the designer, chairman, and CEO of the BCBG Max Azria Group, [1] a global fashion house which encompassed over 20 brands. [2] He left BCBG in 2016.
Thierry Mantoux published a handbook for BCBG style (BCBG – Le guide du bon chic bon genre) in 1985. It was a French equivalent to The Official Preppy Handbook and The Sloane Ranger Handbook, both published earlier in the decade. The BCBG social group is associated with certain residential areas in Paris and Versailles.
When BCBG Max Azria acquired Léger's brand in the late 1990s, the bandage dress reached a wider audience. [2] After BCBG Max Azria released a capsule collection of the Hervé Léger dress in 2007, [3] bandage dresses enjoyed a period of red carpet ubiquity lasting through the early 2010s. [6]
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It now exists as an online-only retailer. ... Liquidation sales started in early 2017 for the 120 mostly U.S.-based stores owned by high-end women's clothing line BCBG, which filed for bankruptcy ...
BCBG may refer to: French phrase Bon ... Bon Chic Bon Genre, an album by Campag Velocet; A women's clothing line created by Max Azria This page was last edited on ...