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Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.
Also in 2015, YouTube launched YouTube Gaming—a video gaming-oriented vertical and app for videos and live streaming, intended to compete with the Amazon.com-owned Twitch. [ 74 ] The company was attacked on April 3, 2018, when a shooting occurred at YouTube's headquarters in San Bruno, California, which wounded four and resulted in the death ...
Twitch is an American video live-streaming service popular in video games, including broadcasts of esports competitions. It also offers music broadcasts, creative content, and "in real life" streams. Twitch is operated by Twitch Interactive, a subsidiary of Amazon. [5]
The live streaming of video games is an activity where people broadcast themselves playing games to a live audience online. [1] The practice became popular in the mid-2010s on the US-based site Twitch, before growing to YouTube, Facebook, China-based sites Huya Live, DouYu, and Bilibili, and other services.
A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to channel owners in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetization and sales, and audience development," [1] in exchange for a percentage of the ad revenue from the channel.
While the majority of professional and part-time streamers play video games, many often do IRL (in real life) streams where they broadcast their daily life. At first, many streaming sites prohibited non-gaming live streams as they thought it would harm the quality of the content on their sites but the demand for non-gaming content grew. [ 5 ]
A vlog [1] (/ v l ɒ ɡ /), also known as a video blog or video log, is a form of blog for which the medium is video. [2] Vlog entries often combine embedded video (or a video link) with supporting text, images, and other metadata. Entries can be recorded in one take or cut into multiple parts.
Ryan Gary Letourneau (born November 28, 1988), [2] [3] [4] better known as Northernlion, is a Canadian Twitch streamer and YouTuber. [5] He is a full-time gaming streamer on Twitch and uploads parts of his streams to YouTube, while also creating content exclusively for YouTube.