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In business analysis, PEST analysis (political, economic, social and technological) is a framework of external macro-environmental factors used in strategic management and market research. PEST analysis was developed in 1967 by Francis Aguilar as an environmental scanning framework for businesses to understand the external conditions and ...
Francis Joseph Aguilar (August 19, 1932 – February 17, 2013) was an American scholar of strategic planning and general management. He joined the faculty of Harvard Business School in 1964 and became a tenured professor there in 1971. [1] He served as consultant to many firms and on the boards of Dynamic Research Corporation and Bentley ...
External environment: PEST analysis or STEEP analysis is a framework used to examine the remote external environmental factors that can affect the organization, such as political, economic, social/demographic, and technological. Common variations include SLEPT, PESTLE, STEEPLE, and STEER analysis, each of which incorporates slightly different ...
An analysis on the climate is also known as PEST analysis. The types of climate/environment firms have to analyse are: Political and regulatory environment: An analysis of how actively the government regulates the market with their policies and how it would affect the production, distribution and sale of the goods and services.
One approach could be the PEST analysis, which includes political, economic, social and technological, whereas other variations JIT) include environmental and legal factors. A second approach is to use a SWOT analysis which stands for Strength, Weakness, Opportunity and Threat.
Pages for logged out editors learn more. Contributions; Talk; PESTLE analysis
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Pestel, Grand'Anse, a commune in Haïti Pestèl City , the principal town of Pestèl commune PEST analysis , a schematic for engaging in macro-environmental analysis and research