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Gillette Fusion five-blade cartridge The marketing of increasing numbers of blades in a cartridge has been parodied since the 1970s. The debut episode of Saturday Night Live in 1975 included a parody advertisement for the Triple Trac Razor , shortly after the first two-blade cartridge for men's razors was advertised.
[78] [79] Gillette introduced the world's first 5-blade razor, called the Fusion, during 2005–2006, marking the company's first launch after the P&G acquisition. [80] By 2010, the Fusion was the world's highest selling blade and razor brand, reaching $1 billion in annual sales faster than any prior P&G product. [81]
Prior to the announcement, Gillette built plywood walls of stone around the production lines in its factory in Boston, in order to keep it a secret from many of its own employees. [5] Gillette said its manufacturing plant was capable of producing 250 cartridges per minute. [6]
Common examples of the razor and blades model include inkjet printers whose ink cartridges are significantly marked up in price, coffee machines that use single-use coffee pods, electric toothbrushes, and video game consoles which require additional purchases to obtain accessories and software not included in the original package.
During the war, 12.5 million razors and 1.5 billion blades were provided to servicemen. [11] In 1970, Wilkinson Sword introduced the 'bonded blade' razor, which consisted of a single blade housed in a plastic cartridge. [12] [13] Gillette followed in 1971 with its Trac II cartridge razor that utilised two blades. [14]
In 1940 the British Purchasing Commission contracted 1.4 million mortar ignition cartridges (essentially a type of blank 12-gauge shotgun cartridge). [4] In the next year, Federal won an $87 million contract from the United States government (approx. $1.3 billion in 2010) to build and operate the $30 million Twin City Ordnance Plant . [ 2 ]
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