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  2. Keyword research - Wikipedia

    en.wikipedia.org/wiki/Keyword_research

    There are three essential concepts to consider when conducting keyword research. Good keywords are closely related to the subject of the website. Most search engines use an internal quality system to check website relevance related to possible keywords, a non-relevant keyword is unlikely to rank well for a website. [3]

  3. Domain authority - Wikipedia

    en.wikipedia.org/wiki/Domain_authority

    The domain authority (also referred to as thought leadership) of a website describes its relevance for a specific subject area or industry.Domain Authority is a search engine ranking score developed by Moz. [1] This relevance has a direct impact on its ranking by search engines, trying to assess domain authority through automated analytic algorithms.

  4. PageRank - Wikipedia

    en.wikipedia.org/wiki/PageRank

    The SERP rank of a web page refers to the placement of the corresponding link on the SERP, where higher placement means higher SERP rank. The SERP rank of a web page is a function not only of its PageRank, but of a relatively large and continuously adjusted set of factors (over 200).

  5. Okapi BM25 - Wikipedia

    en.wikipedia.org/wiki/Okapi_BM25

    In information retrieval, Okapi BM25 (BM is an abbreviation of best matching) is a ranking function used by search engines to estimate the relevance of documents to a given search query. It is based on the probabilistic retrieval framework developed in the 1970s and 1980s by Stephen E. Robertson , Karen Spärck Jones , and others.

  6. Keyword density - Wikipedia

    en.wikipedia.org/wiki/Keyword_density

    Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization , keyword density can be used to determine whether a web page is relevant to a specified keyword or keyword phrase.

  7. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    Google Mobile-Friendly Website Checker: This test will analyze a URL and report if the page has a mobile-friendly design. [17] Search engine marketing is a way to create and edit a website so that search engines rank it higher than other pages. It should be also focused on keyword marketing or pay-per-click advertising (PPC). The technology ...

  8. Search engine results page - Wikipedia

    en.wikipedia.org/wiki/Search_engine_results_page

    The main component of a SERP is the listing of results that are returned by the search engine in response to a keyword query. [1] The results are of two general types: organic search: retrieved by the search engine's algorithm; sponsored search: advertisements. The results are normally ranked by relevance to the query.

  9. Backlink - Wikipedia

    en.wikipedia.org/wiki/Backlink

    Backlinks can be generated by submissions, such as directory submissions, forum submission, social bookmarking, business listing, blog submissions, etc. Anchor text and webpage content congruency are highly weighted in search engine results page (SERP) rankings of a webpage with respect to any given keyword query by a search engine user.