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[citation needed] In that year, the company expanded again, opening Clinique, a dermatologist-guided (Dr. Norman Orentreich), allergy-tested, fragrance-free cosmetic brand. Estée Lauder's Clinique brand became the first women's cosmetic company to introduce a second line for men when, in 1976, they began a separate line called "Skin Supplies ...
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Clinique was the third brand that was "born" from the Lauder Group after Estée Lauder and Aramis. [7] In 2008, Clinique announced a partnership [8] with Allergan, the maker of Botox and former cosmeceutical partner of Elizabeth Arden, with the result being a new line called Clinique Medical. The line is only available in physician's offices.
Although modern makeup has been traditionally used mainly by women, men also use makeup to enhance their own facial features or cover blemishes and dark circles. The negative stigma of men wearing makeup in countries such as the United States has weakened over the years, with the number of men using makeup increasing in the 21st century. [16]
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In the mid-1940s, several teen books and magazines stressed that men prefer a natural look over a made-up look. Books and magazines also warned girls that wearing cosmetics could ruin their chances of popularity and a career. The implication of these articles was that lipstick and rouge were for teen girls who acted very provocatively with men ...