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Lacoste S.A. is a French luxury sports fashion company, founded in 1933 by tennis player René Lacoste, and entrepreneur André Gillier.It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches.
In 1953, David Crystal, the owner of Izod and Haymaker, bought 50% of the rights to market Lacoste in America. The "Izod" and "Haymaker" brands were already established there. "Lacoste" was added to enhance the brands' prestige and introduce the name to American markets. The resulting union of the two companies was the piqué polo/tennis shirt ...
Lacoste Men's Waffle-Knit Thermal Sleep Shirt - $38.50 $55.00. Columbia Men's Steens Mountain Full Zip 2.0 Fleece Jacket - $34.99 $65.00. Michael Kors Men's Classic Fit Luxury Wool Cashmere Blend ...
Izod of London became most notable for its pairing with the Lacoste shirt company from 1952 to 1993. Vincent Draddy began to license the Lacoste shirt to add prestige to the Izod line, but he could not find a market for the then-expensive $8.00 retail price (around equivalent to $92 in 2023).
Le Tigre is an American brand of apparel designed to rival Lacoste in styling. First offered in 1977, Le Tigre polos sported a leaping tiger in lieu of Lacoste's signature crocodile and Retro Fox's leaping fox. The brand made a comeback in 2003, after being out of production through the 1990s.
Jean René Lacoste (2 July 1904 – 12 October 1996) was a French tennis player and businessman. He was nicknamed "the Crocodile" because of how he dealt with his opponents; [2] he is also known worldwide as the creator of the Lacoste tennis shirt, which he introduced in 1929, and eventually founded the brand and its logo in 1933.