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Commercial art is the art of creative services, referring to art created for commercial purposes, primarily advertising. Commercial art uses a variety of platforms (magazines, websites, apps, television, etc.) for viewers with the intent of promoting the sale and interest of products, services, and ideas. [ 1 ]
The artist-designer Jules Chéret (1835–1932) was a notable early creator of French Art Nouveau posters. He helped turn the advertising poster into an art form. The son a family of artisans, he apprenticed with a lithographer and also studied at the École nationale supérieure des arts décoratifs.
Colossal Media was founded in 2004 by advertising painter Paul Lindahl and, his friends and Mass Appeal magazine publishers, Adrian Moeller and late Patrick Elasik. The co-founders started the business from a garage in Park Slope area of Brooklyn painting murals for video games, beverages, and street artists.
Poster advertising, proposing a travel destination, or simply artistically articulating a place have been made. An example is the Beach Town Posters series, a collection of Art Deco travel posters of American beach resorts that epitomise the advertising style of the 1920s and 1930s. [citation needed]
Advertising is one of the most profitable uses of graphics; artists often do advertising work or take advertising potential into account when creating art, to increase the chances of selling the artwork. Most importantly, graphics give a good look to artwork whenever it is applied. Graphics contribute to the general outlook of a
In advertising, the ultimate objective is the sale of goods and services. In graphic design, "the essence is to give order to information, form to ideas, expression, and feeling to artifacts that document the human experience." [16]