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The menu item is a direct jab at one of McDonald's most iconic sandwiches -- the Double Quarter Pounder. Burger King just took a direct shot at McDonald's with a new menu item Skip to main content
The Quarter Pounder is a brand of hamburger introduced in 1971 by a Fremont, California franchisee of international fast food chain McDonald's and extended nationwide in 1973. . Its name refers to the beef patty having a precooked weight of approximately one quarter of a pound, originally portioned as four ounces (113.4 g) but increased to 4.25 oz (120 g) in 2015
Burger King is outperforming McDonald's and Wendy's. ... A Double Quarter Pounder with cheese, fries, and a drink now totals about $7.50 at some Chicago locations, Bloomberg reports.
The BK Double Stacker sandwich. Burger King changed ownership in 2002 when Diageo sold its interest in the company to a group of investment firms led by TPG Capital. After assuming ownership, TPG's newly appointed management team began focusing menu development and advertising on a very narrow demographic group, young men aged 20–34 who ...
Burger Chef advertisement (1966). Burger Chef spread across the United States, following a strategy of opening outlets in smaller towns. [3] By 1972, its number of locations (1,200) was surpassed only by McDonald's (1,600). [4] They offered a double burger, called the Big Shef, and later the quarter-pound (113 gram) hamburger, Super Shef.
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In 1971, Bernardin introduced the now famous Quarter Pounder at his McDonald's locations. [1] He explained his idea for the Quarter Pounder in a 1991 interview marking the 20th anniversary of the burger's development saying, "felt there was a void in our menu vis-à-vis the adult who wanted a higher ratio of meat to bun."
FILE- In this March 6, 2018, file photo, a McDonald's Quarter Pounder, left, and Double Quarter Pound burger is shown in Atlanta. (Mike Stewart/AP)