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An institutional review board (IRB), also known as an independent ethics committee (IEC), ethical review board (ERB), or research ethics board (REB), is a committee at an institution that applies research ethics by reviewing the methods proposed for research involving human subjects, to ensure that the projects are ethical. The main goal of IRB ...
The Malaysian Communications and Multimedia Commission (Abbreviation: MCMC [a]; Malay: Suruhanjaya Komunikasi dan Multimedia Malaysia or SKMM) is a regulatory body whose key role is the regulation of the communications and multimedia industry based on the Malaysian Communications and Multimedia Commission Act 1998, [1] the Communications and Multimedia Act 1998, [2] and the Strategic Trade Act ...
Community Communications Department (Malay: Jabatan Komunikasi Komuniti, Abbr.: J-KOM) (previously called Special Affairs Department (Malay: Jabatan Hal Ehwal Khas, Abbr.: JASA) is a government agency of the Malaysian government, under the purview of the Ministry of Communications.
Integrated marketing communications (IMC) is the use of marketing strategies to optimize the communication of a consistent message of the company's brands to stakeholders. [59] Coupling methods together improves communication as it harnesses the benefits of each channel, which when combined, builds a clearer and vaster impact than if used ...
This is known as the internal ratings-based (IRB) approach to capital requirements for credit risk. Only banks meeting certain minimum conditions, disclosure requirements and approval from their national supervisor are allowed to use this approach in estimating capital for various exposures.
On September 1, 2020, Rev Asia Bhd announced through Bursa that it would be acquiring iMedia Asia Sdn Bhd — a digital media company that focuses on content and technology, and social influencer marketing, subject to approval. [6] iMedia owns and represents some digital properties which have a combined reach of over 8 million Malaysians ...
The Marketing Accountability Standards Board (MASB), authorized by the Marketing Accountability Foundation (MAF), [1] is an independent, private sector, self-governing organization composed of academics and practitioners. Its primary goal is to establish marketing measurement and accountability standards that drive continuous improvement in ...
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.