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Marshmallow Alpha-Bits were invented by a small-time entrepreneur named Andrew R. Miller and his cousin Andrew W. Peterson, the latter of whom was a chef at a local restaurant in upstate New York. The pair sold the idea to Post in 1989. In August 2005, Post Cereals introduced sugar-free Alpha-Bits cereal. [2]
Post Consumer Brands, LLC (previously Post Cereals and Postum Cereals; also known as simply "Post") is an American consumer packaged goods food manufacturer headquartered in Lakeville, Minnesota. The company, founded in 1895 by C. W. Post , owns a large portfolio of cereal brands that include Bran Flakes , Honey Bunches of Oats , Golden Crisp ...
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It wasn't Post's only gimmicky treat cereal to launch in 2019, which also saw the debut of Hostess Donettes Cereal, Hostess Honey Bun Cereal, and Mega Stuf Oreo O's. For more fun stories about ...
Cereal sales have gone stale, with the category seeing unit volume decline for the past three years. Kellogg , for one, reports its cereal sales are down 3%-4% and consumption is down 5%. General ...
Post’s deal to feature WWE superstars Becky Lynch and Big Show on cereal boxes marked a fresh start in the wrestling world for a company that once got slammed in court by one of the sport’s ...