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  2. Public relations campaigns of Edward Bernays - Wikipedia

    en.wikipedia.org/wiki/Public_relations_campaigns...

    The following is a list of public relations, propaganda, and marketing campaigns orchestrated by Edward Bernays (22 November 1891 – 9 March 1995). Bernays is regarded as the pioneer of public relations. His influence radically changed the persuasion tactics used in campaign advertising and political campaigns. Bernays was the nephew of ...

  3. The Engineering of Consent - Wikipedia

    en.wikipedia.org/wiki/The_Engineering_of_Consent

    The seven other chapters were by his associates: "Objectives" by Howard Walden Cutler, "Research" by Sherwood Dodge, "Strategy" by Nicholas Samstag, "Themes and Symbols" by Doris Fleischman and H.W. Cutler, "Organization for public relations" by John Price Jones, "Planning" by Benjamin Fine, and "The tactics of public relations" by A. Robert ...

  4. Young Life - Wikipedia

    en.wikipedia.org/wiki/Young_Life

    Young Life is an evangelical Christian organization based in Colorado Springs, Colorado, which focuses on young people in middle school, high school, and college.. Week-long Summer camps are a major focus, and these have a definite evangelizing aspect. [3]

  5. List of McDonald's marketing campaigns - Wikipedia

    en.wikipedia.org/wiki/List_of_McDonald's...

    Some fun, some food, it's all inside this Happy Meal. (2007–present, used for Happy Meal campaigns.) Some fun, some food and one of your five a day! (2009–present, originally known as "Some fun, some food and one of your five a day, at McDonald's!" used for Happy Meal's five a day fruit/vegetables campaigns.)

  6. Crystallizing Public Opinion - Wikipedia

    en.wikipedia.org/wiki/Crystallizing_Public_Opinion

    Crystallizing Public Opinion is a book written by Edward Bernays and published in 1923. It is perhaps the first book to define and explain the field of public relations. [1] Bernays defines the counsel on public relations, as, more than a press agent, someone who can create a useful symbolic linkage among the masses.

  7. After helping Paul Young's mayor campaign, how she ... - AOL

    www.aol.com/helping-paul-youngs-mayor-campaign...

    The Young campaign ended up knocking on 31,000 doors, with about 20% of those leading to face-to-face conversations. When no one answered, canvassers left literature.

  8. Young Voters for the President - Wikipedia

    en.wikipedia.org/wiki/Young_Voters_for_the_President

    [2] [5] Outreach efforts by Young Voters for the President have been credited with helping Nixon capture 48 percent of 18 to 24 year-old voters, and 52 percent of under 30 voters, in the 1972 presidential contest. [1] [6] Nixon ultimately won that election with roughly 61-percent of the popular vote and 97-percent of the electoral vote. [7]

  9. Advertising campaign - Wikipedia

    en.wikipedia.org/wiki/Advertising_campaign

    Smokey Bear is the icon of the U.S. Forest Service's long-running campaign against wildfires. An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas ...