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While branding dates to 1100 BCE in the Vedic Period, school branding is a relatively new concept. Many universities and colleges operate in a business like market where students are customers and other schools are competition. To compete, schools develop and market a brand that differentiates it from other schools vying for students and funding.
Brand India is a phrase used to describe the campaign India is using to attract business. Basically the campaign is to project the attractiveness of India as an emerging destination for business in the fields of service sector , manufacturing , information technology , infrastructure , information technology enabled services , etc.
Chelpark promoted its brand primarily through on-ground advertising, including school essay contests, teacher demonstrations and campus activities. [ 8 ] In 1969, due to changes in policies by the Indian Ministry of Finance , the partnership came to an end.
Branding national myths and symbols [1] (BNMS) is a field of research focusing on branding and marketing of a nation's myths and symbols. The research blends the theories of marketing, cultural communications, sociology , public relations, and semiotics .
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The historiography of India refers to the studies, sources, critical methods and interpretations used by scholars to develop a history of India. In recent decades there have been four main schools of historiography in how historians study India: Cambridge, Nationalist, Marxist, and subaltern.
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Indian-origin religions Hinduism, Jainism, Buddhism, and Sikhism, [4] are all based on the concepts of dharma and karma. Ahimsa, the philosophy of nonviolence, is an important aspect of native Indian faiths whose most well-known proponent was Shri Mahatma Gandhi, who used civil disobedience to unite India during the Indian independence movement – this philosophy further inspired Martin ...