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Current Apple Inc. logo, introduced in 1998, discontinued in 2000, and re-established in 2014 [1]. Apple Inc., originally Apple Computer, Inc., is a multinational corporation that creates and markets consumer electronics and attendant computer software, and is a digital distributor of media content.
The first official logo of Apple Inc. was used from 1977 to 1998. [188] According to Steve Jobs, the company's name was inspired by his visit to an apple farm while on a fruitarian diet. [189] Apple's first logo, designed by Ron Wayne, depicts Sir Isaac Newton sitting under an apple tree.
The logo was designed with a bite so that it would not be confused with a cherry. [6] The colored stripes were conceived to make the logo more accessible, and to represent the Apple II's color graphics. [6] This logo has been erroneously referred to as a tribute to Alan Turing, with the bite mark a reference to his method of suicide. [7]
A logo is a part of a company's mythos. Shape, size, color, typeface, white space -- all of it contains visual clues about the underlying brand's ethos. The best ones aren't only immediately ...
Former Apple employee Joe Moreno reveals the story behind the upside down logo. Apparently when Apple designed the PowerBook and (later with Steve Jobs) the iBook they discovered that if they ...
The Apple logo's bite mark was originally designed to fit snugly with the Motter Tektura a. In the early 1980s, the company logo was simplified by removing "computer ınc.". Motter Tektura is most notably used for the Apple II logo. The typeface has sometimes been mislabeled as Cupertino, a similar bitmap font likely created to mimic Motter ...
Each stripe was printed in its own specially mixed color, which Jobs approved because he felt that vivid colors improved people's emotional response. Rob also created ads and printed materials for Apple. The basic design of his Apple logo is still in use by the company today, but it has had many elements changed along the way. [citation needed]
The Apple IIc. The Snow White design language was developed by Hartmut Esslinger's Frog Design, and was used from 1984 to 1990. The Apple IIc was the first Apple product to use the design language. Snow White is characterised by its heavy use of vertical and horizontal lines for both decoration, ventilation and to create the illusion that the ...