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Ecko Unltd. is a streetwear brand that was founded by Marc Ecko, an American fashion designer and entrepreneur, in 1993. The brand was originally established as a T-shirt company and quickly gained a following among hip-hop and urban culture enthusiasts. [1]
Streetwear is a style of casual clothing which became global in the 1990s. [1] It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding, 1980s nostalgia, and Japanese street fashion.
The brand's early success was attributed to its association with hip-hop culture, which was growing in popularity at the time. [3] Phat Farm became a recognizable name in urban fashion and expanded its product offerings to include women's clothing as well. [4] In 2004, Phat Farm was sold to the Kellwood Company for a reported $140 million. [5]
The G-Unit Clothing Company is an American clothing retailer established in 2003 when 50 Cent teamed up with Marc Ecko, the founder of Ecko Unltd. to create a line of clothing and accessories by 50 Cent and G-Unit.
The hip hop fashion trends of the 2000s were all over the place and changed constantly, starting with the baller-type image. Michael Jordan's cover on Sports Illustrated was significant in hip-hop fashion because he was able to influence millions of people into the direction of baggy shorts, baggy tops, and gold chains. There have been other ...
The early success of the brand has been attributed to its popularity in the hip hop and skateboarding/surfer scenes. The brand was also embraced by the punk and other subcultures. [4] In a 1992 interview Stussy said, "Everybody calls it surf wear, or urban streetwear, punk, or surf street... I don't name it, and I don't name it on purpose." [10]