Search results
Results From The WOW.Com Content Network
Each stripe was printed in its own specially mixed color, which Jobs approved because he felt that vivid colors improved people's emotional response. Rob also created ads and printed materials for Apple. The basic design of his Apple logo is still in use by the company today, but it has had many elements changed along the way. [citation needed]
The first official logo of Apple Inc. was used from 1977 to 1998. [188] According to Steve Jobs, the company's name was inspired by his visit to an apple farm while on a fruitarian diet. [189] Apple's first logo, designed by Ron Wayne, depicts Sir Isaac Newton sitting under an apple tree.
In 1998, he co-authored with Larry Wilde The Official Computer Freaks Joke Book. In 2006, he co-authored with Gina Smith his autobiography, iWoz: From Computer Geek to Cult Icon: How I Invented the Personal Computer, Co-Founded Apple, and Had Fun Doing It. The book made The New York Times Best Seller list. [3]
Current Apple Inc. logo, introduced in 1998, discontinued in 2000, and re-established in 2014 [1]. Apple Inc., originally Apple Computer, Inc., is a multinational corporation that creates and markets consumer electronics and attendant computer software, and is a digital distributor of media content.
To reflect the computer's color graphics capability, the Apple logo on the casing was represented using rainbow stripes, [20] [21] which remained a part of Apple's corporate logo until early 1998. The earliest Apple IIs were assembled in Silicon Valley, and later in Texas; [22] printed circuit boards were manufactured in Ireland and Singapore.
Apple's focus on design and build quality has helped establish the Mac as a high-end, premium brand. The company's emphasis on creating iconic and visually appealing designs for its computers has given them a "human face" and made them stand out in a crowded market. [ 174 ]
The Apple Computer 1 (Apple-1 [a]), later known predominantly as the Apple I (written with a Roman numeral), [b] is an 8-bit motherboard-only personal computer designed by Steve Wozniak [5] [6] and released by the Apple Computer Company (now Apple Inc.) in 1976.
The last Apple product to use the Snow White design language was the Macintosh IIfx which was released in 1990. The Snow White design language established Apple as a design leader in the consumer electronics industry. It set trends for the computer industry as well as changing the industry's perception of how computers are designed and ...