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The Betty Crocker Cookbook is a cookbook written by staff at General Mills, the holders of the Betty Crocker trademark. The persona of Betty Crocker was invented by the Washburn-Crosby Company (which would later become General Mills) as a feminine "face" for the company's public relations. [ 1 ]
Agnes White Tizard (July 10, 1895 – March 28, 1979) was an American home economist and nutrition consultant who worked for General Mills and was associated with the brand character Betty Crocker. [1] Tizard was the voice of Crocker on the radio for 20 years, and wrote the original Betty Crocker Cookbook in 1950.
Fun fact: The 1958 Betty Crocker cookbook "365 Ways to Cook Hamburger" had a whopping 70 recipes for meatloaf. So it's no surprise that you probably grew up in a household where this comfort-food ...
As an upper-middle class suburban housewife, the fictional Betty Crocker had the advantage of electronic appliances galore, pre-packaged foods, and plastic cookware. [10] Meanwhile, most women lived in rural areas and were lower-middle class or impoverished. Icons like Crocker promoted cooking as “fun,” “creative,” and “professional."
From the classic 'Joy of Cooking' to newcomers like 'The Wok', and 'Zahav', flip through the favorites for inspiration, as a guide, or simply for fun
Betty Crocker is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn ...
Marjorie Husted (née Child; April 2, 1892 – December 23, 1986) [1] was an American home economist and businesswoman who worked for General Mills and was responsible for the success and fame of the brand character Betty Crocker. Husted wrote Betty Crocker's radio scripts and was her radio voice for a time. [2] [3] Several different women are ...
[1] [3] The Betty Crocker book was the first of a number of popular cookbooks on the subject; as the New York Times reported, he "has by some estimations taught more Americans how to cook Indian food than anyone else." [4] In 2016, he won a James Beard Foundation Award for his video series Indian Curries: The Basics and Beyond. [5]