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The American-based brand will be expanding its Reissue assortment with the release of the Q Timex GMT. The reissue is a modern version of a watch first introduced in 1979 during the “quartz ...
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When the Timex Group migrated the microprocessor-controlled, multi-motor, multi-hand technology to its Timex brand in 2012, [4] it created a sub-collection marketed as Intelligent Quartz (IQ). The line employed the same movements and capabilities from the TX brand, [ 4 ] at a much lower price-point -- incorporating indiglo technology rather ...
Timex Corporation acquired Callanen International in 1991, the producer of Guess Watches, as part of its "multi-brand strategy". [31] Timex and Disney reunited in 1993 to produce a new line of character watches called Disney Classics Collection. [32] Also in 1993, the Timex Factory at Dundee in the UK, was the site of a major industrial strike ...
The result was the Timex Triathlon. Timex was a sponsor of the Hawaii Ironman Triathlon, and they hoped that this new digital product would improve sales. Timex’s product manager for digital launches, Mario Sabatini, flew to Kona in October, 1984 to get a feel for the market. He took 1500 Timex Triathlon watches with him to sell to athletes.
Marketed globally, initially in the United States, Canada, Mexico, Germany and Poland, TX offered numerous models across fifteen numbered 'series' and more than seventy models (color and band variations) — with a price range in Europe of €245 to €545 in Europe and in the United States from $375 to $626 [12] — at the time, “the highest ...