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The company introduced the Superstar in 1969 as a low-top version of the Pro Model basketball shoe. [1] It was the first low-top basketball shoe to feature an all-leather upper and was marketed as providing better support than Converse's canvas shoes.
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The campaign was an Adidas Originals art project that included the creation of nine unique sneaker sculptures and a fictional story of an avant-garde Adidas designer. [citation needed] [14] "All Originals Represent" was introduced in 2012 featuring brand ambassadors Jeremy Scott, 2NE1, Nicki Minaj and Derrick Rose. It focused on the creative ...
Adicolor Stan Smith models exhibited at an Adidas shop in Milan, Italy. The first Adicolor apparel line was launched in 1983. The brand also launched all-white sneakers that were sold along with marker pens to let customers make art interventions to their shoes.
Adidas's Superstar and Pro Model shoes, affectionately known as "shelltoes" for their stylized hard rubber toe box, were fueled by, among others, coaches such as UCLA's John Wooden. [63] Adidas drew about even with Converse in basketball by the mid-1970s before both started to fall behind then-upstart Nike in the early 1980s. [ 64 ]
Adolf "Adi" Dassler (3 November 1900 – 6 September 1978) was a German cobbler, inventor and businessman who founded the German sportswear company Adidas.He was also the younger brother of Rudolf Dassler, founder of Puma.
The three shoes used for inspiration were the Boston Super, Micropacer, and Rising Star. [2] The name "NMD" stands for "nomad" which the company says was the inspiration for the shoe. [3] Adidas wanted to create a shoe for someone who was always on the move and a global traveler; the shoe debuted in New York City. [4]
Following their single "My Adidas", Adidas reportedly gave them $1 million endorsement deal. [141] Nike had a similar share of the market, with the Air Max and similar shoes such as the Air Force One which was released in 1982. High-tops, especially of white or black leather, became popular.
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