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The Running of the Brides was a one-day sale of wedding gowns, garnering local media attention because of the sight of hundreds of brides-to-be scrambling for bargains.A local tradition since 1947 at Filene's Basement in downtown Boston, the ROTB has also been held at Filene's Basement in Atlanta, Chicago, Cleveland, Columbus, Los Angeles, New York City, Washington D.C., and Westchester County ...
Filene's main rival company during this period was Jordan Marsh, whose main store, like Filene's, was located in Downtown Crossing in Boston, and was also making the transition, expanding into shopping malls. In 1947, the Filene's Basement trade-name was first applied to an annual bridal gown sale. Lines extending around the store made it famous.
When I first heard about the Filene's Basement bridal sale as a college This post is part of our series on such 'don't miss' sales. Deals worth the wait: Filene's Basement's Running of the Brides
Filene's Basement. Apparel, beauty products, jewelry, shoes, accessories and home goods. Filene's Basement, also called The Basement, was a Massachusetts -based chain of department stores which was owned by Retail Ventures, Inc. until April 2009 when it was sold to Syms. The oldest off-price retailer in the United States, Filene's Basement ...
It's like some kind of bizarre right of Spring; the annual running of the brides through Filene's basement. And while "Running of the Brides" technically takes place the end of February, it's a ...
Today through Tuesday, April 20, 2010, get 20% off any one item at Filene's Basement with this coupon. It works on regular-, sale-, or clearance-priced items. Filene's Basement has locations in CT ...
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