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Psychographics is the psychological study of consumers and their attitudes, interests, personality, values, opinions, and lifestyles. Psychographics are incredibly valuable for marketing, but they also have use cases in opinion research, prediction, and broader social research.
In this article, we define psychographics, outline how it differs from demographics, discuss its uses in marketing and introduce six examples of commonly used psychographic characteristics that you can apply to marketing campaigns.
Psychographics are the psychological and cognitive attributes of a consumer that reveal their beliefs, values, and goals. In marketing, psychographics are used in conjunction with demographics to understand and market to consumers' purchasing habits.
Psychographics. Qualitative methodology used to describe traits of humans on psychological attributes. Psychographics is defined as "market research or statistics classifying population groups according to psychological variables" [1] The term psychographics is derived from the words "psychological" and "demographics" [2] Two common approaches ...
In this article, I’m going to show you how to combine demographics and psychographics with a special focus on understanding why people buy, how they buy, and how to use these insights to make an impact with your marketing.
Psychographics is the study of consumers based on their activities, interests, and opinions (AIOs). It goes beyond classifying people based on general demographic data, such as age, gender, or race. Psychographics seeks to understand the cognitive factors that drive consumer behaviors.
Psychographics studies how thoughts, emotions, and beliefs affect consumer behavior. Companies can use these insights to form lasting bonds with their customers. We'll explore the most well-established psychographic definition and methodologies and how you can use them to refine branding strategies and new product development.
Psychographics is a methodology for classifying the psychological factors that influence people’s choices and behavior. This psychographics definition within a marketing context entails understanding what motivates customers to make purchases, stay loyal to a brand, switch to competitors, and engage in other consumer-related behaviors.
The meaning of PSYCHOGRAPHICS is market research or statistics classifying population groups according to psychological variables (such as attitudes, values, or fears); also : variables or trends identified through such research.
Psychographic segmentation in marketing is a form of market segmentation where you group consumers into segments based on criteria. Like consumers’ personalities, interests, and social statuses. Why Is Psychographic Segmentation Useful?