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The Switch campaign, while distinctive, was not very effective, and was gradually phased out in 2003. This can be somewhat blamed, however, for the Macintosh lineup as the iMac G3 was becoming obsolete while the new iMac G4 that was showcased was considerably more expensive than comparable Wintel offerings.
The iMac G4 was a critical and commercial success for Apple, selling more than 1.3 million units in its first year and roughly 3.1 million units alongside the eMac in its lifetime. It was succeeded by the iMac G5 in 2004, which replaced the G4's bold design language with a more conservative look that would influence later iMac models.
It’s the most important Super Bowl commercial of all time. Apple’s iconic Macintosh advert, simply called “1984” and based on George’s Orwell’s novel of the same name, ...
Enter the iMac G3: the weird, egg-shaped desktop that became an object of desire. Beige, boring, and a bit too complicated — in the 1990s, personal computers had about as much charisma as an ...
The Morton Girl: Morton Salt: 1914–present: Mr. Clean: Mr. Clean cleaning products: 1958–present: first live-action Mr. Clean played by House Peters Jr. Mrs. Butterworth: Mrs. Butterworth's syrup: a talking syrup bottle Mimsie the Cat: MTM Enterprises: 1970–1998: McGruff the Crime Dog: National Crime Prevention Council: 1978–present ...
The Switch campaign, while distinctive, was not very effective, and was gradually phased out in 2003. This can be somewhat blamed, however, for the Macintosh lineup as the iMac G3 was becoming obsolete while the new iMac G4 that was showcased was considerably more expensive than comparable Wintel offerings.
"The iMac G4 was announced at Macworld San Francisco". Is Macworld San Francisco a place or an event? The article is low on images. "The iMac G4, originally marketed as the new iMac". You have "the new iMac" in quote marks in the note but not in the text. "The machine has an integrated, flat liquid-crystal display".
Creating a Super Bowl ad is often like trying to herd cats. Advertisers spend millions of dollars on media placement, celebrity endorsements, licensing pop songs and promotions in supermarkets.