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Buoyed by the strength of those shoes, plus higher demand for its running, basketball and soccer shoes, Adidas registered a net profit of about $182 million through the first three months of 2024 ...
Adidas released the SL 72 as a lightweight alternative to its other running shoes. The "SL" in the name stands for "Super Light" and the "72" for the year it was released in. The shoe was designed to appeal to a casual runner and capitalize on the running boom of the 1970s . [ 1 ]
Adidas Originals (often stylized as adidas Originals) is a brand of a line of casual and sportswear created by German multinational corporation Adidas. It consists of a heritage line, [ 1 ] specializing in athletic shoes , t-shirts , jackets , bags , sunglasses and other accessories.
The three shoes used for inspiration were the Boston Super, Micropacer, and Rising Star. [2] The name "NMD" stands for "nomad" which the company says was the inspiration for the shoe. [3] Adidas wanted to create a shoe for someone who was always on the move and a global traveler; the shoe debuted in New York City. [4]
The first Adicolor apparel line was launched in 1983. The brand also launched all-white sneakers that were sold along with marker pens to let customers make art interventions to their shoes. [3] The Adicolor sneaker was an all-white training shoe was specifically created for the adicolor concept.
In 2019, Adidas worked with Tommey Walker to release another Detroit inspired version of the sneaker dubbed celebrating the Detroit holiday, "313 Day" which is the area code for the city. The collaboration not only included a new design of the Top Ten but also special clothing as well.