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The gum was priced at one penny apiece and sold out in one day. Before long, the Fleer Chewing Gum Company began making bubble gum using Diemer's recipe, and the gum was marketed as “Dubble Bubble” gum. [8] Diemer's bubble gum was the first-ever commercially sold bubble gum, and its sales surpassed 1.5 million dollars in the first year. [8]
Priced at one penny a piece, the gum sold out in one day. Fleer began marketing the new gum as "Dubble Bubble" and Diemer himself taught salesmen how to blow bubbles as a selling point for the gum, helping them to demonstrate how Dubble Bubble differed from all other chewing gums. Sold at the price of one cent a piece, sales of Dubble Bubble ...
This gum became highly successful and was eventually named by the president of Fleer as Dubble Bubble because of its stretchy texture. This remained the dominant brand of bubble gum until after WWII, when Bazooka bubble gum entered the market. [5] Until the 1970s, bubble gum still tended to stick to one's face as a bubble popped.
The worldwide chewing gum industry in 2012 is estimated to be worth $26 billion in sales, and has grown by more than 14% in the last three years. [2] Chewing gum accounts for 85% of global sales, and bubble gum the other 15%. [5]
Another early gum innovator, Frank Fleer, was the first to try to develop a gum you could blow into a bubble. Developed around 1906, Blibber-Blubber proved too sticky for most people's liking.
While this gum could be blown into bubbles, in other respects it was vastly inferior to regular chewing gum, and Blibber-Blubber was never marketed to the public. In 1928, Fleer employee Walter Diemer improved the Blibber-Blubber formulation to produce the first commercially successful bubble gum, Dubble Bubble. Its pink color set a tradition ...
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This is a list of chewing gum brands in the world. Chewing gum is a type of gum made for chewing, and dates back at least 5,000 years. Modern chewing gum was originally made of chicle, a natural latex. By the 1960s, chicle was replaced by butadiene-based synthetic rubber which is cheaper to manufacture. Most chewing gums are considered polymers ...