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Over the next several years, thru-hub exhaust became a standard feature of all Mercury models, and later was adopted near industry-wide for both outboards and stern-drives. With Mercury Marine outboards typically having smaller displacement per horsepower and better fuel economy than the competition's motors, an ad ran in publications showing a ...
"Kiekhaefer Mercury Outboards Owners Guide: Operation – Maintenance for Old Models" C-90-26084 "Service Manual Mercury Outboards 1965 and Prior, Kiekhaefer Mercury, C-90-35500, 1971 "Iron Fist The Lives of Carl Kiekhaefer, Industrial Caesar of a Marine Industry Empire, Jeffery L. Rodengen, Write Stuff Enterprises, 1991
He purchased an outboard motor manufacturing company in Cedarburg, Wisconsin in 1939, intending to make magnetic separators for the area's dairy industry. The company had 300 defective motors, which he rebuilt and sold to catalog company Montgomery Ward. Orders kept coming for the motors, and Kiekhaefer Corporation was born.
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A 2007 model Tohatsu outboard. As well as marketing outboards under its own brand, Tohatsu outboards are rebadged and sold as other brands. In 1988 Tohatsu and Brunswick Corporation set up a joint venture named Tohatsu Marine Corporation to produce outboards for Mercury Marine. [10] Some Mercury outboards with less than 60 HP are rebranded ...
Outboard Marine Corporation sometimes referred to as Outboard Motor Company was formed in 1929 when ELTO was merged with Lockwood-Ash Motor Company. They began using the name OMC in 1956. Outboard Marine Corporation was the world's largest manufacturer and supplier of outboard motors and second largest producer of powerboats.