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Adidas released the SL 72 as a lightweight alternative to its other running shoes. The "SL" in the name stands for "Super Light" and the "72" for the year it was released in. The shoe was designed to appeal to a casual runner and capitalize on the running boom of the 1970s . [ 1 ]
The original name of the shoes were Tournament later being renamed to Campus in the 1980s. Part of what made the shoes a success is the thicker overall design of the shoe when compared to other shoes from Adidas like the Samba or Gazelle. [2] This can be seen from the bigger sole, the bigger upper of the shoe, and even the wider stripes on the ...
The three shoes used for inspiration were the Boston Super, Micropacer, and Rising Star. [2] The name "NMD" stands for "nomad" which the company says was the inspiration for the shoe. [3] Adidas wanted to create a shoe for someone who was always on the move and a global traveler; the shoe debuted in New York City. [4]
Adidas Samba is an athletic shoe manufactured by German multinational Adidas. It was designed by Adidas founder Adolf Dassler in 1949. [ 1 ] It is the second-highest selling Adidas design with over 35 million pairs sold worldwide, behind the Stan Smith model . [ 2 ]
Adidas Originals (often stylized as adidas Originals) is a brand of a line of casual and sportswear created by German multinational corporation Adidas. It consists of a heritage line, [ 1 ] specializing in athletic shoes , t-shirts , jackets , bags , sunglasses and other accessories.
Companies also started to target some of their products at the casual fashion market. Soon, shoes were available for football, jogging, basketball, running, etc. Many sports had their relevant shoe, made possible by podiatrist development of athletic shoe technology. During the 1990s, shoe companies perfected their fashion and marketing skills.
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