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It, also known as Pennywise, Robert 'Bob' Gray, and Pennywise the Dancing Clown, is the titular antagonist in Stephen King's 1986 horror novel It.The character is an ancient, trans-dimensional malevolent entity who preys upon the children (and sometimes adults) of Derry, Maine, roughly every 27 years, using a variety of powers that include the ability of shapeshifting and manipulation of reality.
It is a 1986 horror novel by American author Stephen King. It was King's 22nd book and the 17th novel written under his own name. The story follows the experiences of seven preteens as they are terrorized by an evil entity that exploits the fears of its victims to disguise itself while hunting its prey.
The red balloons are the most common tactic that "Pennywise the dancing clown"/"It" uses to make their victims scared. Famously, it is used in the opening scene in the book, first movie in the reboot films and in the "IT" TV miniseries where "Pennywise the dancing clown"/"It" uses a red balloon to lure Georgie into the sewer.
Similarly to It, we see kids riding bikes and an eerie hand appearing to pull a young boy into water—and one of Pennywise's trademark red balloons. We also hear a voice, actor unseen, saying ...
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Bill is too sick to accompany Georgie outside, so he helps him make the boat and sends him on his way. The boat ends up falling down a storm drain, much to Georgie's dismay. Georgie then encounters an evil clown monster (called "Pennywise") in the storm drain (who offers him a red balloon) and tells him about how people float down in the sewers.
A police department claimed to be “completely terrified” after spotting red balloons tied to sewer grates, similar to the horror film "It," in Lititz, Pennsylvania.
Two more Pennywise figures were released exactly a year later: a second version of the figure that added three new interchangeable heads, a three-dimensional "emerging hand" book object, and a balloon featuring text saying "Turn Back Now;" [190] and a 6" figure of a Saturday morning cartoon-style design of the clown, included as part of a ...