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2. Conversion rate optimization - Wikipedia

   en.wikipedia.org/wiki/Conversion_rate_optimization

   Conversion rate optimization seeks to increase the percentage of website visitors that take a specific action (often submitting a web form, making a purchase, signing up for a trial, etc.) by methodically testing alternate versions of a page or process [citation needed], and through removing impediments to user experience and improving page loading speeds.

3. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   For example, in the year 2014, PPC(AdWords) or online advertising contributed approximately US$45 billion of the total US$66 billion of Google's annual revenue [18] In 2010, Yahoo and Microsoft launched their combined effort against Google, and Microsoft's Bing began to be the search engine that Yahoo used to provide its search results. [19]

4. Conversion marketing - Wikipedia

   en.wikipedia.org/wiki/Conversion_marketing

   The process of improving the conversion rate is called conversion rate optimization. However, different sites may consider a "conversion" to be a result other than a sale. [3] Say a customer were to abandon an online shopping cart. The company could market a special offer, like free shipping, to convert the visitor into a paying customer.

5. View-through rate - Wikipedia

   en.wikipedia.org/wiki/View-through_rate

   In measuring view-based conversions, there is room for manipulation. Because viewthrough conversions are tied to the setting the ad network's cookie and later matching it up via the same ad network's page tag loaded on a conversion page, [4] less scrupulous ad networks have taken advantage of this by purchasing cheap below-the-fold ad inventory more for the purposes of dropping as many cookies ...

6. Google Ads - Wikipedia

   en.wikipedia.org/wiki/Google_Ads

   Google also allows advertisers to install a pixel on their website that sends conversions to the Adwords account. This allows advertisers to target their ads to drive conversions more effectively. For most traffic, Google sends a unique identifier for each click (in a gclid parameter), allowing to determine source of conversion precisely.

7. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   Google launched the service in November 2005 after acquiring Urchin. [4] [5] As of 2019, Google Analytics is the most widely used web analytics service on the web. [6] Google Analytics provides an SDK that allows gathering usage data from iOS and Android apps, known as Google Analytics for Mobile Apps. [7]