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Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
Nike primarily used the red and white color palette on its logo for much of its history. The red is meant to exemplify passion, energy, and joy, while the white color represents nobility, charm and purity. [13] Until 1995, the official Nike corporate logo for Nike featured the name "NIKE" in Futura Bold, all-caps font, cradled within the Swoosh ...
Jeff Johnson, Nike's first employee, suggested calling the firm "Nike," named after the Greek winged goddess of victory, [16] and Blue Ribbon Sports was subsequently renamed Nike in 1971. [ 17 ] Nike's " swoosh " logo, now considered one of the most valuable logos in the world, was commissioned for $35 from graphic design student Carolyn ...
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A pair of Nike Air Jordan 1 sneakers. Sneakers or trainers , also known by a wide variety of other names, are shoes primarily designed for sports or other forms of physical exercise but are also widely used for everyday casual wear. They were popularized by companies such as Converse, Nike and Spalding in the mid 20th century. Like other parts ...
Nike has also been in the news due to an investment from billionaire Bill Ackman. The known value investor has a hedge fund called Pershing Square, which only had investment positions in seven ...
On September 9, 1997, Michael Jordan and Nike introduced Jordan Brand (originally called 'Brand Jordan'). The brand has built a sustainable business model by releasing Air Jordan shoes and apparel, and collaborating with popular artists. [7] [13] In 2022 alone, Jordan Brand brought in $5.1 billion to Nike. Of that, a reported $150–256 million ...
Nike released the new uniform design online on March 18. ... the company made what it called a “playful update” to the cross of St. George by layering pink-purple and blue stripes into one ...