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Timex Corporation acquired Callanen International in 1991, the producer of Guess Watches, as part of its "multi-brand strategy". [31] Timex and Disney reunited in 1993 to produce a new line of character watches called Disney Classics Collection. [32] Also in 1993, the Timex Factory at Dundee in the UK, was the site of a major industrial strike ...
Timex is the last heritage American watch brand. A catalog going back decades inspired the wide range of stylish watches offered today, all selling for under $300.
During the period in which The Timex Group fielded the TX Watch Company, it had expanded to include the design and manufacture of a range of watches (at the time: Vincent Berard, Versace, Versus, Valentino, Salvatore Ferragamo, Guess, Helix, Nautica, Mark Ecko, Avirex, Timex, TX, Acqua, and Carriage), [13] and had expressed confidence in TX's ...
The result was the Timex Triathlon. Timex was a sponsor of the Hawaii Ironman Triathlon, and they hoped that this new digital product would improve sales. Timex’s product manager for digital launches, Mario Sabatini, flew to Kona in October, 1984 to get a feel for the market. He took 1500 Timex Triathlon watches with him to sell to athletes.
In 2014, Rolex was able to create the red color on the ceramic bezel for the new incarnation of the red-and-blue "Pepsi", although in order to recoup the higher cost of this bezel it was only initially available on the white gold GMT-Master II. All of these GMT-Master II watches use the Caliber 3186 movement. [6]
When the Timex Group migrated the microprocessor-controlled, multi-motor, multi-hand technology to its Timex brand in 2012, [4] it created a sub-collection marketed as Intelligent Quartz (IQ). The line employed the same movements and capabilities from the TX brand, [ 4 ] at a much lower price-point -- incorporating indiglo technology rather ...