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Face powder is a cosmetic product applied to the face to serve different functions, typically to beautify the face. Originating from ancient Egypt , [ citation needed ] face powder has had different social uses across cultures and in modern times, it is typically used to set makeup, brighten the skin and contour the face.
Venetian ceruse or Venetian white, [2] also known as blanc de céruse de Venise [3] and Spirits of Saturn, [4] was a 16th-century cosmetic used as a skin whitener. It was in great demand and considered the best available at the time, supposedly containing the best quality white lead sourced from Venice , the global merchant capital at the time.
"Jade" white skin in Korea is known to have been the ideal as far back as the Gojoseon era. Japan's Edo period saw the start of a trend of women whitening their faces with rice powder as a "moral duty". Chinese women valued a "milk white" complexion and swallowed powdered pearls towards that end. [68]
The MAC AIDS Fund was established in 1994 to support men, women, and children affected by HIV/AIDS globally by addressing the link between poverty and HIV/AIDS. According to MAC Cosmetics, the fund has raised over $400 million through the sale of MAC's Viva Glam Lipsticks and Lip glosses, donating 100% of the sale price to fight HIV/AIDS. [6]
In colorimetry, whiteness is the degree to which a surface is white. An example of its use might be to quantitatively compare two pieces of paper which appear white viewed individually, but not when juxtaposed. The International Commission on Illumination describes it in the following terms:
The use of cosmetics to enhance complexion reaches back into antiquity. "Face painting" is mentioned in the Old Testament (Ezekiel 23:40). Ancient Egyptians used foundation. In 200 BC, ancient Greek women applied white lead powder and chalk to lighten their skin. It was considered fashionable for Greek women to have a pale complexion.