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The R. Griggs Group anglicised the company name to Dr. Martens. The heel was reshaped for a better fit and the trademark yellow stitching was added. The sole was formally trademarked. [10] The first Dr. Martens boot in the UK with an eight-eyelet cherry-red coloured smooth leather design became known as style 1460 and are still in production ...
In 1960 Griggs and NPS collaborated to create a boot using a Solovair sole and a Griggs upper, and the result was the now iconic Dr. Martens boot. The first pair left the NPS factory in 1960. NPS Shoes continued to make footwear under licence until the mid-1990s called 'Dr Martens made by Solovair'.
The journalist Laura Barton wrote in The Guardian in 2008: "After years in the wilderness, the bovver boot is back". [8] The journalist Karen Kay wrote in The Express in 2010 that "Dr Martens boots" have been worn by The Clash, The Cure, Madness, Madonna, the Spice Girls, The Sex Pistols, Avril Lavigne and Gwen Stefani. [19]
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Through the 1960s the company specialized in making private-label boots and shoes for other brands. In 1969, Abington moved to Newmarket, New Hampshire [6] and focused on producing waterproof boots made with injection molding, capable of withstanding the winters of the region. [3] The Timberland boot was introduced in 1973. [7]
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