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Adidas released the SL 72 as a lightweight alternative to its other running shoes. The "SL" in the name stands for "Super Light" and the "72" for the year it was released in. The shoe was designed to appeal to a casual runner and capitalize on the running boom of the 1970s . [ 1 ]
Adidas Originals (often stylized as adidas Originals) is a brand of a line of casual and sportswear created by German multinational corporation Adidas. It consists of a heritage line, [ 1 ] specializing in athletic shoes , t-shirts , jackets , bags , sunglasses and other accessories.
Outside the sport, the shoe became a popular fashion item in the United Kingdom during the 1980s with many football fans wearing them, often in the same colors of their favorite football clubs. The shoe had a second wave of popularity in the 2020s thanks in part to its similarities with Adidas' other shoes, the Samba and Gazelle.
Buoyed by the strength of those shoes, plus higher demand for its running, basketball and soccer shoes, Adidas registered a net profit of about $182 million through the first three months of 2024 ...
Adidas Samba is an athletic shoe manufactured by German multinational Adidas. It was designed by Adidas Founder Adolf Dassler in 1949. [ 1 ] It is the second-highest selling Adidas design with over 35 million pairs sold worldwide, behind the Stan Smith model . [ 2 ]
The popularity of the shoe went beyond the sport with skaters using the shoe thanks in part to its good traction and stabilization that it offered and many in the streetwear scene due in part to its unique silhouette. [4] In 2020, Adidas decided to relaunch the shoe as part of its Adidas Originals and saw