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The lyrics proclaimed that Burger King would serve you a customized product (for example you can have whatever toppings you wanted on a burger, or even plain), according to its slogan Have it your way, and that it would happily do so: (Chorus) Have it your way, have it your way! Have it your way at Burger King! Hold the pickles, hold the lettuce;
Finding ways to turn cheap ingredients into signature, highly promoted dishes is one of the really fundamental ways for restaurants to carve out some elbow room in their food costs.
The restaurant business can be incredibly cutthroat, and standing out from the competition often requires a dash of creativity and a sprinkle of humor. Owners are always coming up with unique ways ...
Fast food restaurants often aim some of their advertising directly at the youth population. [4] Around $1 billion is annually spent on advertising targeted at youth-oriented media, primarily television, in the United States. Some estimates indicate that for every $1 the WHO dedicates to promoting healthy nutrition, the food industry spends $500 ...
It is believed that there is an optimal way of allocating budgets for the different elements within the promotional mix to achieve best marketing results, and the challenge for marketers is to find the right mix of them. Activities identified as elements of the promotional mix vary, but typically include the following:
1. Hawaii. Surprised? Don't be. The state ranked at or near the top of five out of the seven categories the study examined. Also, it has the highest tourist-to-restaurant ratio by a good amount.
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