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Lane Bryant Inc. is an American women's apparel and intimates specialty retailer focusing on plus-size clothing. The company began in 1904 with maternity designs created by Lena Himmelstein Bryant Malsin. [1] Lane Bryant, Inc., is the largest plus-size retailer in the United States.
A page from the Lane Bryant Spring/Summer 1954 catalog.. Lane Bryant began trading in the early 1900s as a producer of clothing for "Expectant Mothers and Newborn"'. [17] By the early 1920s, Lane Bryant started selling clothing under the category 'For the Stout Women', which ranged between a 38–56 inch bustline. [17]
The chain is named after famous a quote by Lena Bryant, founder of the plus-sized women's clothing chain. Asked in 1950 by a Glamour magazine interviewer about the secret of her success, Bryant said, "You should never ask women to conform their figures to fashion, but rather bring fashion to the figure." [1] [5]
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Lane Bryant began trading in the early 1900s as a producer of clothing for "Expectant Mothers and Newborn"'. [6] By the early 1920s, Lane Bryant started selling clothing under the category 'For the Stout Women', which ranged between a 38-56 inch bustline. [6] Evans, a UK-based plus-size retailer, was founded in 1930. [7]
One of the nation's best-known plus-size retailers, Catherine's was dealt a major blow when parent company Ascena filed for bankruptcy in 2020. ... choosing to focus on Lane Bryant, Loft, and Ann ...
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