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Source credibility is "a term commonly used to imply a communicator's positive characteristics that affect the receiver's acceptance of a message." [1] Academic studies of this topic began in the 20th century and were given a special emphasis during World War II, when the US government sought to use propaganda to influence public opinion in support of the war effort.
Credibility dates back to Aristotle's theory of Rhetoric.Aristotle defines rhetoric as the ability to see what is possibly persuasive in every situation. He divided the means of persuasion into three categories, namely Ethos (the source's credibility), Pathos (the emotional or motivational appeals), and Logos (the logic used to support a claim), which he believed have the capacity to influence ...
Source criticism (or information evaluation) is the process of evaluating an information source, i.e.: a document, a person, a speech, a fingerprint, a photo, an observation, or anything used in order to obtain knowledge. In relation to a given purpose, a given information source may be more or less valid, reliable or relevant.
The age of a source affects its relevance and usefulness in research. In fast-changing areas, recent publications are important for the latest findings. Older sources may provide foundational knowledge or history, but one must consider their date. Understanding the context of both new and old sources is essential for clarity.
Highly credible sources are the most effective, especially those which surprisingly report facts against their own perceived bias; Reframing the issue by adding context can be more effective than simply labeling it as incorrect or unproven. Challenging readers' identity or worldview reduces effectiveness.
Sources of information are commonly categorized as primary, secondary, or tertiary sources.In brief, a primary source is one close to the event with firsthand knowledge (for example, an eyewitness); a secondary source is at least one step removed (for example, a book about an event written by someone not involved in it); and a tertiary source is an encyclopaedia or textbook that provides a ...
However, when reputable sources contradict one another and are relatively equal in prominence, describe both points of view and work for balance. This involves describing the opposing views clearly, drawing on secondary or tertiary sources that describe the disagreement from a disinterested viewpoint.
A source is where the material comes from. For example, a source could be a book or a webpage. A source can be reliable or unreliable for the material it is meant to support. Some sources, such as unpublished texts and an editor's own personal experience, are prohibited.