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Beko has been the official sponsor of the Turkish, Italian and Lithuanian premier basketball leagues, as well as the 2014 FIBA Basketball World Cup in Spain. [14] Beko is a partner of the Spanish football club FC Barcelona [15] since 2014 and Turkish football club Beşiktaş JK [16] (having previously been their shirt sponsor from 1988 to 2004 [17]) and Turkmen football club FC HTTU. [18]
Hamilton Beach Brands Holding Company is an American designer, marketer and distributor of home appliances and commercial restaurant equipment marketed primarily in the United States, Canada, and Mexico, including blenders, mixers, toasters, slow cookers, clothes irons, and air purifiers.
In 1958, Gorenje started producing solid-fuel cookers. In 1960, the company was relocated to the nearby town of Velenje. In 1961, Gorenje exported the first 200 cookers to Germany. [clarification needed] In 1965, Gorenje started producing washing machines under license from Zanussi.
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To increase brand recognition, Beko became the sponsor of Watford F.C. during the 2007-2008 and the 2008–2009 seasons. Beko has also been among the sponsors of FC Barcelona since 2014. [19] In 2011, Arçelik acquired South Africa’s largest appliance maker Defy from Franke for $327M. [20]
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