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Romanov is a brand of vodka manufactured and marketed by United Spirits, a subsidiary of United Breweries Group. The brand derives its name from the Romanov dynasty that ruled the Russian Empire from 1612 to 1917. It has a two-star rating from the International Taste and Quality Institute. It contains 42.8% alcohol by volume. [1] [2] [3]
This is a list of vodka brands. Vodka is a distilled beverage composed primarily of water and ethanol, sometimes with traces of impurities and flavorings. Vodka is made by the distillation of fermented substances such as grains, potatoes, or sometimes fruits or sugar. The classic preparation is performed using grain or potatoes.
It sold 23.8 million cases in 2013 which was 15% of the liquor market share of India. As per 2013 sales, OC was the third largest selling spirit brand in the world, while Smirnoff vodka was on the top spot. [10] OC sold 28.3 million cases in 2014 and overtook Smirnoff vodka as the largest selling spirit brand in the world. [1]
United Spirits Ltd, the spirits division of Diageo, claims a market share of 46%, making it the largest selling vodka in India. [2] White Mischief vodka is India's best selling vodka with about 48% market share in the regular vodka segment. It appeals to the youth and is positioned as a young, fun and flirty brand.
Una Brand Desi daru. An article in the medical journal The Lancet estimated that nearly two-thirds of the alcohol consumed in India is country liquor. [citation needed] Globus spirits mentioned that India's country liquor market is about 242 million cases (over 30% of the beverage industry in India) with a growth rate of about 7% per annum. [6]
Romanov (vodka) W. White Mischief (liquor) This page was last edited on 12 September 2016, at 19:13 (UTC). Text is available under the Creative Commons ...
USL also acquired Liquidity Inc., makers of Pinky Vodka, in 2007. USL launched Black Dog 18 YO and Four Seasons Barrique Reserve in 2009–10, and McDowell's No 1 Platinum, 100% grain-based whisky, in 2011. [7] On 27 May 2013, Diageo acquired a 10% stake in United Spirits at a cost of ₹ 20,927,196,000 (US$240 million).
[8] [9] [10] In English literature, the word vodka appeared in around the late 18th century. In a book of travels published in English in 1780 (presumably, a translation from German), Johann Gottlieb Georgi correctly explained that "kabak in the Russian language signifies a public house for the common people to drink vodka (a sort of brandy) in ...