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Certifications are usually awarded by professional societies or educational institutes. Obtaining a certificate is voluntary in some fields, but in others, certification from a government-accredited agency may be legally required to perform certain jobs or tasks.
A certification is a third-party attestation of an individual's level of knowledge or proficiency in a certain industry or profession. They are granted by authorities in the field, such as professional societies and universities, or by private certificate-granting agencies.
The Chartered Institute of Marketing (CIM) was founded in 1911. It has over 30,000 members, including more than 3,000 registered Chartered Marketers. [ 1 ] CIM offers 130 study centres in 36 countries, and exam centres in 132 countries.
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
Professional titles are used to signify a person's professional role or to designate membership in a professional society. Professional titles in the anglophone world are usually used as a suffix following the person's name, such as John Smith, Esq. , and are thus termed post-nominal letters .
Membership principally included access to a common code of conduct and set of best practices; industry-related news briefs and publications, including its trade-oriented magazine, Alert; invitation to MRA's annual conference and to meetings of its regional chapters; access to market research videos, online training seminars, papers and directories; access to professional certification ...
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.
A chartered professional is a person who has gained a specific level of skill or competence in a particular field of work, which has been recognised by the award of a formal credential by a relevant professional organization. [1]