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In the late 1990s ski goggles became a popular accessory in hip hop fashion. [88] Hip-hop and rap artists influenced the fashion scene with oversized streetwear, making a mark on their fans sense of style. Some artists and music groups include Bones Thugs-n-Harmony, Boyz II Men, Notorious BIG, NWA, Tupac Shakur, and many more. [89]
Cross Colours was the brainchild of Carl Jones the entrepreneur who studied fashion at Otis Parson's School of Design and Trade Technical College in Los Angeles, then worked in various fashion enterprises before starting his own T-shirt company. He eventually started a company called Surf Fetish, which rode the wave of beachwear trends.
In the 1980s, the first wave of hip-hop influence, preppy fashion also gained popularity among the youth. This group of young, upwardly mobile black individuals, known as "buppies", embraced 1980s hip-hop music and wore clothing items from brands like Polo, Timberland, and Tommy Hilfiger.
Chanel’s 1991 Fall-Winter ready-to-wear show was set in Paris, but its soul was right off the streets of New York City, writes Sowmya Krishnamurthy in the new book “FASHION KILLA: How Hip-Hop ...
Helly Hansen clothing developed a following among urban youth in the late 1990s, particularly in North England and with the hip hop culture in the US. [3] The brand developed a mass appeal and is now sold in sports shops, not only the hiking and specialized clothing shops of before.
Ecko Unltd. is a streetwear brand that was founded by Marc Ecko, an American fashion designer and entrepreneur, in 1993. The brand was originally established as a T-shirt company and quickly gained a following among hip-hop and urban culture enthusiasts. [1]