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The company today introduced the YouTube Shorts Fund, a $100 million fund that will pay YouTube Shorts creators for their most viewed and most engaging content over the course of 2021 and 2022 ...
The fund will reward creators for their most engaging and most viewed short-form videos over the course of 2021 to 2022, with the goal of quickly scaling creator activity on YouTube's new short ...
In August 2021, YouTube released the YouTube Shorts fund, a system in which the top Shorts creators could get paid for their work. YouTube described this as a way to "monetize and reward creators for their content" and said it would be a $100 million fund distributed throughout 2021 and 2022, similar to TikTok's $1 billion creator fund. [23]
Alphabet Inc's YouTube on Tuesday announced a $100 million fund to pay content creators who make hit videos on its new short-form video feature Shorts, as YouTube aims to court more influencers.
[84] [85] Joining the YouTube Kids app, the company created a supervised mode, designed more for tweens, in 2021. [86] Additionally, to compete with TikTok and Instagram Reels, YouTube released YouTube Shorts, a short-form video platform. [87] During that period, YouTube entered disputes with other tech companies.
Since first launching YouTube Shorts in September 2020, the Google-owned video giant has served more than 5 trillion short-form videos, YouTube CEO Susan Wojcicki wrote in an update to creators ...
YouTube Shorts, a bid to tap into the surging popularity of short-form, shareable clips — a format that has fueled TikTok’s massive growth — is going global. The Google video platform ...
Short-form content has become popular among young people, especially those of Generation Z and Alpha, shaping modern internet culture. [ 1 ] [ 2 ] Short-form content gained some popularity in the 2010s before becoming even more popular in the 2020s , especially with the creation of platforms such as TikTok, YouTube Shorts , Instagram Reels , etc.