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In the 20th century, advertising grew rapidly with new technologies such as direct mail, radio, television, the internet, and mobile devices. Between 1919 and 2007 advertising averaged 2.2 percent of Gross Domestic Product in the United States.
The history of advertising in Britain has been a major part of the history of its capitalist economy for three centuries. It became a major force as agencies were organized in the mid-19th century, using primarily newspapers and magazines. In the 20th century, It grew rapidly with new technologies, such as direct mail, radio, television.
[2] [3] [4] Doyle Dane Bernbach's Volkswagen Beetle campaign was ranked as the best advertising campaign of the twentieth century by Ad Age, [3] in a survey of North American advertisements. Koenig was followed by many other writers during Krone's art-directorship of the first 100 ads of the campaign, most notably Bob Levenson.
The practice of marketing has been known for millennia, but the term "marketing" used to describe commercial activities assisting the buying and selling of products or services came into popular use in the late nineteenth century. [2] The study of the history of marketing as an academic field emerged in the early twentieth century. [3]
At the turn of the 20th century, advertising was one of the few career choices for women. Since women were responsible for most household purchasing done, advertisers and agencies recognized the value of women's insight during the creative process.
American advertising agencies began as the process of opening overseas offices before the two World Wars and accelerated their globalization throughout the latter part of the twentieth century. McCann , an agency established in New York City in 1902, opened its first European offices by 1927.
In the twentieth century there was a campaign to improve sanitation standards in all spheres of American life. Advertising played a significant role in bringing the issue to the American public. [7] Many companies during the period produced goods that they claimed would help fight disease.
N. W. Ayer & Son created one of the most recognized slogans of the 20th century, A diamond is forever. Harry Oppenheimer of De Beers and Ayer president Gerold M. Lauck discussed a marketing campaign in 1938 that would change the falling price of diamonds at the time.